Business Identity + Branding Launch

I’m so excited to share the final design of my business identity and stationery created by the lovely gals from With Grace & Gold and photographed by the always amazing Erika Mattingly Photography! After making the leap to invest in their Diamond Experience, I gained a stunning new custom website, hand-lettered logo by Lauren Heim, letterhead & business card, along with consulting services. I can say without a doubt, this has been the best decision so far I’ve made for my business. It is incredibly important to have a solid online and visual presence—it’s the foundation to build upon as your business grows. With Grace & Gold has a wonderful process for pin-pointing the heart of your business. I walked away with not just a visually stunning presence, but with a better understanding of the steps I need to take moving forward.

The three words to describe my brand are: Classic, Warm, and Authentic.

Personal custom touches can really make an impact—like this old-world initial gold wax seal. I love the combination of the rustic kraft-colored envelope with the elegant gold wax. As a designer by trade, I love attention to detail and always knew I would use a wax seal on my business correspondence. I like to walk the line between rustic and classic. With my business branding, I try to stay within the realm of neutral tones. The three words to describe my brand are the heart of who I am as a person: Classic, Warm, and Authentic. My handcrafted desserts are based on rich, homemade recipes that bring feelings of comfort and love in every bite. I plan to stay true to that in everything I do.

I ordered business cards with gold foil elements from Moo. I’ve used Moo for many years and will continue to indefinitely. The quality is simply unparalleled—super luxurious thick card stock, the ability to use custom elements like gold foil and spot gloss, along with unlimited unique printed back sides make Moo my go-to printer. I’m also obsessed with this vegan gold leather square business card holder I ordered from Etsy. Square cards are a little unexpected and such a fun size.

I hope you enjoy my new brand identity as much as I do! Great things happen when talented people come together—I couldn’t be more thrilled. If you have any questions about the process or services I used, feel free to contact me. I’m always happy to help fellow entrepreneurs!